Brand Story

It Begins with a Mountain

The brand did not come first and then search for a story. A mountain, a forest and a tree came first—and then ZIMEILANG.

Aerial view of the forest where ZIMEILANG began
Brand Origin

It Begins with a Mountain

“Zimeilang” is not an invented brand name; it is the name of a real mountain forest.

Zimeilang was once mountain woodland in Nanshe Village, Qingyuan. In the 1990s, it was developed into a farm, where more than 40 hectares (600 mu) of land was planted with over 30,000 mountain cinnamon trees. They were not originally grown for a skincare brand, but as naturally aromatic trees for urban landscaping.

The original landscaping business later ended, but the mountain cinnamon trees remained. Individual trees grew into a forest, and the forest lived through more than two decades. Sunlight, rain, mountain mist and changing seasons let it grow quietly over time and gave ZIMEILANG its earliest botanical foundation.

In 2022, Zimeilang Farm was transferred to a Shenzhen-based entrepreneurial team. They initially hoped to use its clear waters, green mountains and rich vegetation to create a botanical garden dedicated to Eastern plants. While cataloguing its plant resources with botanical experts, they rediscovered the value of the mountain cinnamon forest.

Testing and research showed that the leaves, bark and seeds of mountain cinnamon showed botanical properties worthy of further research and development. ZIMEILANG began exploring how Eastern plant wisdom from a real forest could become daily care better suited to modern oily and acne-prone skin.

ZIMEILANG did not create a product and then look for a story. A mountain, a forest and a tree came first; today’s brand came later.
Brand Story

A Leaf’s Journey Through Time

At ZIMEILANG, the story begins not with a product, but with a mountain forest, a mountain cinnamon tree and a leaf preserved by time.

This place was once called “Jiemeilang.” Local legend tells of two kind-hearted sisters who lived in the mountains and helped villagers seeking refuge during times of war. The forest was named in their memory; after the late Qing dynasty, the place-name gradually evolved into today’s “Zimeilang.”

The name carries both the geographic memory of the Lingnan mountains and the warmth of the bond between people and land.

In the 1990s, mountain cinnamon was planted here as urban landscaping stock. The original plan stopped, but the trees kept growing. Over more than two decades they rooted, branched and formed a forest, living through Qingyuan’s sunlight, rain, mountain mist and seasons and developing a botanical character unique to this land.

In 2022, people returned to Zimeilang intending to build a botanical garden, but discovered the deeper value of its cinnamon forest. From this forest, ZIMEILANG began exploring the connection between Eastern plants and modern skincare.

For ZIMEILANG, mountain cinnamon is not a packaged ingredient concept but a botanical asset preserved by the land for more than two decades. Our aim is not simply to turn a tree into a product, but to show that skincare can be grounded in land, time, culture and evidence.

Today, ZIMEILANG enters modern skincare through its Acne Care Nourishing Lotion and Cinnamon Essence Oil, offering a gentler, more refreshing and more traceable Eastern botanical approach for oily, acne-prone, congested and post-acne skin.

The brand did not choose a forest;
after waiting more than two decades, the forest was finally seen again.
The natural cave environment of Jinji Yan
Our Craft

Fresh-Leaf Extraction · Cave-Aged Mellowing

Letting one drop of botanical extract mature over the course of a full year

ZIMEILANG believes Eastern plants should not be valued solely for rapid extraction; their potential also deserves the benefit of time.

Our craft begins with fresh mountain cinnamon leaves. After harvesting, selection and extraction, the botanical extract is placed in the natural cave environment of Jinji Yan in Qingyuan for 365 days of natural maturation, clarification and settling.

We chose “Fresh-Leaf Extraction · Cave-Aged Mellowing” so a forest leaf can continue to settle through natural space and time after extraction, allowing its botanical character to become gentler and its path into the product clearer.

Jinji Yan is a natural cave in Qingyuan with historical and cultural associations. Public tourism materials connect it with the history of Jinzhi Yan and Jinzhi Immortal Cave, and record that Ge Hong of the Jin dynasty once lived here in seclusion and practiced alchemy. The site is also described as a historic scenic and religious-cultural place.

For ZIMEILANG, Jinji Yan is not a way to turn ancient legends into product claims. Its meaning is to form a tangible cultural craft path linking Eastern botanicals, a natural cave and time-based mellowing.

Fresh-leaf extraction preserves the leaf’s fresh origin;
cave-aged maturation allows nature and a full year of time to complete the process.
The botanical garden at ZIMEILANG’s origin base
Our Botanical Base

A Long-Term Vision for a Mountain Botanical Garden

The Zimeilang base lies in central Binjiang, Qingxin District, Qingyuan, Guangdong, between Dongshe and Nanshe villages in Heyun Town. It covers about 133 hectares (2,000 mu), including roughly 10.7 hectares (160 mu) of water, with abundant mountain woodland.

The base grows many tree species, including rosewood, Indian sandalwood, Indian rosewood, agarwood, golden nanmu, red-flowered schima, butterfly fruit, camphor, mountain cinnamon, star anise and osmanthus. It now contains about 128 tree varieties and roughly 180,000 trees.

Among them, more than 40 hectares (600 mu) and over 30,000 mountain cinnamon trees form a key source of ZIMEILANG’s Eastern cinnamon care philosophy. After more than two decades of natural growth, they connect the forest, plants, products and consumers.

In the future, ZIMEILANG hopes to develop the base into a regional botanical garden and botanical education center, inviting more people into Qingyuan’s forests to see the authentic origins of Eastern plants and the land, time and ecological value behind skincare.

Bringing the Botanical Value of a Leaf into Daily Care for Oily and Acne-Prone Skin

From a real forest to fresh-leaf extraction; from cave-aged mellowing to modern skincare formulas.

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